(INTRODUCTION) Packaging design for Juna, a female-run wellness brand specializing in plant-powered formulas to optimize the mind, body, mood, and sleep.

(PROJECT TYPE)

Packaging Design

(CREDITS)

Client: Juna / Jewel Zimmer
Logo Design & Brand Identity:
Shawn Carney

In 2019, I was approached by founder Jewel Zimmer to help refresh Juna's packaging system as they were preparing to expand their audience by offering a new Hemp CBD collection that uses plants grown with organic and biodynamic practices. 

We revisited Juna's branding to embody a more feminine, clean, and wholesome spirit through a new vibrant color palette that helped the product to stand out while retaining a sense of sophistication.

A key focus of the packaging was transparency into the exact product makeup through concise messaging. A sticker system was applied to precisely spell out the exact amounts of active cannabinoids and terpenes contained in each batch. 

Juna's logo and brand identity was created by Shawn Carney.

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